About MarginNudge
We built the quote check we could not find.
MarginNudge exists for one reason: too many service businesses find out a quote was unprofitable months after it was signed. We built the software that shows the work, cost and expected margin behind every quote — before it reaches the client.
Why MarginNudge exists
The pattern behind unprofitable work is remarkably consistent.
Across agencies, consultancies, IT providers and software teams, the same quotes keep losing money the same way: senior review time that never made the fee, revision rounds nobody counted, and discounts agreed without knowing the floor. None of this is a delivery problem. It is a pricing problem — and it is visible before the quote goes out, if someone looks.
MarginNudge is built to make that look routine: a structured check that fits the way commercial teams already work, rather than another dashboard they have to remember to open.
The quote is where margin is decided.
By the time a project is delivered, the margin was already set at the quote. Software that reports on the damage afterwards is useful; software that prevents it is what we wanted to build.
Every commercial role needs the same numbers.
Founders, commercial leads, finance and account directors each see a different part of the price. MarginNudge gives them one shared baseline before a quote leaves the building.
Modelled, not guaranteed.
We show what a quote is likely to cost and earn, with the assumptions visible. The commercial judgement stays with you — we make sure it is an informed one.
Priced for the businesses we serve.
Plans start at £79 per month, sized for agencies, consultancies, IT service providers and software teams — not for enterprise procurement cycles.
What we are — and what we are not
Clear boundaries make for better software.
MarginNudge does
- Accounts for the hidden work behind every quote — senior review, project management, revisions and account time.
- Shows the expected margin on a quote and where it is under pressure before the client sees the price.
- Lets you test scenarios — a revised price or narrower scope — without overwriting the assessed quote.
- Keeps version history and produces client-ready output once a quote is finalised.
MarginNudge does not
- Write your proposals or generate pricing for you.
- Replace your accounting, invoicing or project-management tools.
- Report on profitability after the work is done — the point is to act before the quote goes out.
- Lock your team into a fixed approval hierarchy that slows quotes down.
Who we build for
Service businesses that sell expertise, not hours alone.
MarginNudge is designed around the quoting realities of five kinds of service business. Each works differently, so the guidance, checks and examples in the product are tuned to the way each one prices work.
Working with us
A small team, close to the customers.
MarginNudge is built by a small, founder-led team. When you book a demo or ask a question, you speak directly with the people designing and building the product — and customer conversations shape what we ship next.
Commercial discretion
- Your rate cards and quote data stay confidential to your account.
- Demo sessions can use a real or sanitised quote — your choice.
- No public case studies or logos without your written agreement.
Check the margin before the quote goes out.
Run a real quote through MarginNudge and see the work, cost and expected margin behind it — free for 14 days.