MarginNudge

Resources

Practical guides for pricing profitable client work.

Checklists and worked examples to help you check the work, cost and expected margin behind a quote before it reaches the client.

Show me guidance for

Where margin usually goes

Retainer drift, campaign add-ons and account-management time that never makes it into the fee.

Start with the checklist, then the discount guide for retainer renewals.

See MarginNudge for Marketing & Digital Agencies

3-minute quote check

0/6

Run your next quote through these six checks.

6 checks still open. Each one is a place margin could leak.

The resource library

Four tools for quoting with confidence.

What it covers

  • Confirms the work behind the fee has been accounted for.
  • Catches unpriced senior, account and project management time.
  • Sets a margin floor before a discount conversation starts.

Example: £30,000 website project

Estimated delivery hours
260
Unpriced account management
+24 hours
Unpriced senior review
+12 hours

36 hours found before sending — about 14% more work than quoted.

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